How innovative (not), considering most DOOM 1/2 mobile/handheld ports were made by other people. Now, few years later they want to have Q3 on phones. Speaking about "innovation", Q3 thru the browser is not new idea at all, check this out:
http://necromanthus.com/Games/ShockWave/quake3.html -- Q3 in a browser, created back in 2006. It's only SWF but it is the same idea, without ads -- because author was not THAT innovative.

If they really cared about the community they would modernize Q3 and release it for free. Releasing outdated source code is nice contribution too, but it doesn't keep the community up, it just provides new developers with source code and maybe some project emerges from it, with some micro community around it, ie. 50 players online worldwide.
What i am saying is not that hard to understand and i am wondering why are they doing all this ad crap while q3 numbers are shrinking daily. And what improvements are there in QL? Queue system(tm), Slow loading stuff thru browser(tm), More ads than ever(tm), 1999-game-with-new-HUD(tm)? This is all they can do for Q3 in 10 years?
Time to find some other game or start our own.
